Business Intelligence is nothing but intelligence about business. Mainly it is related to the performance of your company. Intellectual information about your company's performance.
If a CEO wants to know about his company's performance for the past 3 years? BI can answer it.
If CMO wants to know which marketing strategy worked effectively? BI can answer it.
If Sales head wants to know which product sold with the best margin? BI can answer it.
What is practical about it?
The numbers..scorecards...dashboard...presentation...analytics...performance...
BI enables senior managers to take informed decisions..
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